easyGym partner up for the Great Birmingham Run

19th June 2014

Cure Leukaemia is delighted to announce easyGym Kings Heath as an official partner for the BUPA Great Birmingham Run 2014.

The leading national gym chain has new sites opening all over the country including one due to open its doors on Corporation Street in Birmingham this July. The easyGym Kings Heath branch has grown from strength to strength since opening in November 2012 and both staff and members alike will play an integral part in helping Cure Leukaemia achieve its goal of 1000 runners pounding the streets of the Second City in October.

easyGym will provide training plans for runners of all standards, nutritional guides, email support and two complimentary memberships to worthy recipients. Current easyGym members will have access to all of these benefits but also additional face-to-face support and advice from the gym’s personal trainers and instructors.

Cure Leukaemia had a record breaking £125,000 raised by its 455 runners in the 2013 BUPA Great Birmingham Run and the Birmingham-based blood cancer charity want to double this in 2014 to break even more records. If successful, the £250,000 raised would be worth £2.5 million in potentially life-saving drugs for leukaemia patients across the region.

Phillip James the manager of easyGym Kings Heath said,


“It’s a great privilege to help support Cure Leukaemia in this year’s BUPA Great Birmingham Run. easyGym has a fantastic opportunity to reach out and encourage as many of our members to take part and raise as much money as possible.


Cure Leukaemia does incredible work in Birmingham and we are looking forward to being a part of it!”

James McLaughlin the Chief Executive of Cure Leukaemia said,


“To have the support of such a well known and respected company in easyGym is tremendous news for Cure Leukaemia.


They will be instrumental in helping the charity reach out to new runners and reach our target of 1000 people taking part on October 19th. I’m sure with the enthusiasm of Phil and his team ‘Team Cure Leukaemia’ will raise a fantastic amount of money.”

Sign up today!


Whether you are a first time runner or an experienced runner we want you to be part of our team and will make sure that you feel part of it too.

Here at Cure Leukaemia we like to give you something back...so by choosing to run for our Team we will pay for your registration fee and in return, all we ask is for you to raise a minimum sponsorship of £350 for Cure Leukaemia and this money will go directly to saving the lives of leukaemia patients across the region.


If you want to be part of the best team in Birmingham, email joe@cureleukaemia.co.uk or call 0121 236 9202 and he will sign you up today!

In the build up to the run we will bring you first-class training videos from our very own personal trainer, we will provide you with a high performance running shirt so you look and feel the part on the day and also invite you to an exclusive post race party where you can celebrate an amazing day alongside fellow Team Cure Leukaemia runners!

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'We must stop luck being the deciding factor.'

20 year old leukaemia patient Jaymz Goodman.
'We must stop luck being the deciding factor.'

20 year old leukaemia patient Jaymz Goodman.