Students from Birmingham City University are embarking on an innovative fundraising campaign to raise money for Cure Leukaemia.
On Thursday May 8th, the ‘Power of One’ campaign will encourage students across the second city to identify where, what or who provides them with their power in order to collate thousands of different perspectives from a wide range of backgrounds. Contributors will receive a special photo with their ‘power’ written on a speech bubble and they will be encouraged to make a donation to Cure Leukaemia in the process. They will also be entered into a competition where the public will vote for the best photos with the winner receiving a prize as the campaign comes to an end. Click HERE to see the Facebook page
The concept was thought up by a group of students studying at Birmingham City University led by Anmol Kalsi, “we want to show how powerful people as a collective can be and this was a great way to bring the community together. Everyone draws their strength from something or someone and we want people identify their power and use it to pass it on to help others. Cure Leukaemia is doing such fantastic work right here in Birmingham and we hope we can help raise significant funds for them to continue to help save the lives of leukaemia patients across the region.”
Cliff Allan the Vice-Chancellor agreed that this was a fantastic project that will bring the University and hopefully the City of Birmingham together,
“the students have been so passionate about raising money for Cure Leukaemia and I know they will deliver a fun and unique fundraising campaign on May 8th.”
James McLaughlin, Chief Executive of Cure Leukaemia said,
“I’m very excited to see how the students get on with ‘The Power of One’ campaign. Their idea is fun and innovative and their enthusiasm has been evident from the very start and I hope they can be very successful for the charity.”