Cure Leukaemia has been short-listed for a top award for their ‘Mission Possible’ video campaign encouraging the public to ‘Put Us Out of Business’.
A video featuring Greater Birmingham Chambers of Commerce Chief Executive Paul Faulkner, also a Trustee of Cure Leukaemia, has been nominated in the Charity Film Awards for charities with a turnover between £500,000 and £5 million.
This was one of a series of videos connected with the campaign which were published leading up to a major announcement at the offices of KPMG in Birmingham when the charity announced its nationwide expansion from January, 2020.
The videos were themed around the Mission Impossible TV shows and films with special mp3 tapes sent to high-profile individuals encouraging them to become 'agents' for Cure Leukaemia by accepting their mission to raise enough funding to put the charity out of business.
Paul was one of several leading figures from the world of Birmingham business who got themselves ‘in character’ to take part, with other videos featuring KPMG Regional Chairman Karl Edge and Calum Nisbet, Regional Director of the West Midlands Institute of Directors.
“As a long-standing Trustee of Cure Leukaemia, alongside my role with the Chambers of Commerce, I was delighted to take part in the ‘Mission Possible’ video campaign,” said Paul.
“Cure Leukaemia is a charity which is very creative and innovative when it comes to events and fundraising, all based around the extremely serious message of trying to help patients who have been diagnosed with leukaemia, and one day finding a cure for all forms of blood cancer.
“I certainly enjoyed having a bit of fun in filming the various scenes, although I’m fairly sure that Tom Cruise hasn’t got too much to worry about!
“I’ll probably stick to the day job in the future, but would urge everyone to take a moment and vote for Cure Leukaemia in these awards, recognising what was such a great idea to engage the business community of Birmingham, and let’s see if we can bring the trophy back to the city!”
The campaign was a great success and really struck a chord in the West Midlands business community, with a number of major new corporate relationships emerging for Cure Leukaemia as a result.
The announcement which followed the campaign has seen Cure Leukaemia investing £3million over three years in 12 blood cancer centres across the UK from next year, to form the Trials Acceleration programme network.
Click HERE to visit the Charity Film Awards website and vote for Cure Leukaemia.
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