Leading protein powder company whey’d are teaming up with Cure Leukaemia in 2019 offering the charity’s active fundraisers a fresh alternative supplement to maximise their training for challenge events.
whey’d produce a whey that is a nutrient dense powder sourced from some of the best dairies in the world from cows that graze outside in Ireland on GMO-free grass for 80% of their lactation (which is exceptional in the Northern Hemisphere). The whey is Hydrolysed as well meaning it is digested easier.
whey’d is the supplement of choice for Watford goalkeeper and Cure Leukaemia Patron Ben Foster who made the introduction. The 36-year-old said:
“I am lactose intolerant and because this is Hydrolised it is much better on my stomach. It’s lean, low calories, high in protein and it tastes great as well! Lots of my teammates at Watford use it and it has gone down really well with the lads.”
As part of the partnership, Cure Leukaemia’s 300 Velo Birmingham & Midlands cyclists will receive a free sachet of each whey’d flavour when they receive their official jersey for the event in early May. Then whey’d will be on hand to offer advice and sell further product at the event’s registration day on Saturday 11th May in Victoria Square in Birmingham.
Steph Price, a beginner cyclist and mother of teenage leukaemia patient Harry Price, attended a recent whey’d showcase event in Leamington Spa and has been using the products ever since, posting a photo of her drinking a shake in her hot tub after a recent training ride. She said:
“I am a total beginner to training for a major cycling event like this so I appreciate any help and advice I can get! These drinks taste great and I am confident they will be helping aid my recovery to stand me in good stead on 12th May.”
whey’d founder Adam French said:
“We are really excited to be working with Cure Leukaemia and we hope that our product can make a big impact on the training and recovery of all their fundraisers taking on physical challenges in 2019. whey’d is perfect for those training for cycling, walking or running events and I hope we can help them achieve their goals.”
How funds raised for Cure Leukaemia help save lives