Cure Leukaemia Vélo Birmingham Sponsors Announced

29th August 2017


Cure Leukaemia has announced the seven companies that have sponsored the charity’s bespoke cycling jerseys for the inaugural Vélo Birmingham which takes place on Sunday September 24th.

The kit, designed by Pente14, features the logos of Farr Vintners, Westbridge Foods, PD Financial Management, BHSF, Equilibrium Security, Mercato Solutions and The Edgbaston and will be worn by over 700 cyclists representing Cure Leukaemia in Blood Cancer Awareness Month.

Members of staff from PD Financial Management, BHSF, Mercato Solutions and Equilibrium Security visited the Queen Elizabeth Hospital this month to see the progress of the Centre for Clinical Haematology expansion project. All funds raised for Cure Leukaemia from Vélo Birmingham will go towards the charity’s £1m appeal to fund the Centre’s expansion which will double its capacity for patients, pioneering clinical trials and specialist research nurses.

PD Financial Management has also provided sponsorship for Glynn Purnell’s Friday Night Kitchen in October and Director David London is delighted the company are involved: “In such a vital year for Cure Leukaemia we are pleased to be playing our part in two major events. It was inspirational to walk around the Centre to see exactly where every penny raised from the ride will be going and we are really looking forward to wearing the jerseys in a few weeks.”

 

A number of key figures from Cure Leukaemia are taking part in Vélo Birmingham including Co-Founder Professor Charlie Craddock CBE, Trustees Greg Lowson and Dr Guy Pratt and Patron, former England Crystal Palace and Wolves footballer and blood cancer survivor Geoff Thomas.

 

Geoff is currently riding the Spanish Vuelta, the third of the Grand Tours he and three other amateur cyclists have taken on to raise for Cure Leukaemia, and Vélo Birmingham will be the final chapter in this epic year of cycling for Geoff.

 

Cure Leukaemia Chief Executive James McLaughlin will also ride Vélo Birmingham and said:

 

“We are so grateful to the jersey sponsors as it will mean even more funds from this exciting event can go towards the transformational expansion of the Centre for Clinical Haematology.

 

Vélo Birmingham promises to be one of Cure Leukaemia’s biggest ever events and it is great to have so many key figures from the charity involved.”


Cure Leukaemia still have places available for Vélo Birmingham but the deadline for entries is Friday September 1st. To ride for Cure Leukaemia email Velo@cureleukaemia.co.uk

< Back to List

What we do

Help Change Mankind

Cure Leukaemia's £1m Centre Appeal 2017

Cure Leukamia Pre footer image
"By backing Cure Leukaemia you will be making a direct impact; helping hundreds of thousands of people live a better life and avoid unnecessary suffering and death."

George Freeman MP
"By backing Cure Leukaemia you will be making a direct impact; helping hundreds of thousands of people live a better life and avoid unnecessary suffering and death."

George Freeman MP