New Balance backs Cure Leukaemia!

2nd September 2013

BUPA Great Birmingham Run

New Balance, the global performance footwear and athletic apparel brand, is supporting Birmingham-based charity Cure Leukaemia as its official partner in this year’s BUPA Great Birmingham Run.

New Balance will be providing a free technical running shirt for all Cure Leukaemia runners in this year’s run which takes place on Sunday 20 October. New Balance is also offering Cure Leukaemia runners an extra discount on all New Balance purchases made online.

Cure Leukaemia has already achieved the support of over 400 of runners for this year’s event and aims to raise £100,000 to fund specialist nurses to administer potentially live saving drugs and treatments to leukaemia patients in the Midlands region.

Samantha Matthews, New Balance’s UK & Ireland Marketing Manager said: “Cure Leukaemia is a charity with a clear vision, supporting the world-class work undertaken at the Centre for Haematology in Birmingham. We are delighted to support team Cure Leukaemia in the BUPA Great Birmingham Run and wish all of the runners the best of luck.”


James McLaughlin, CEO of Cure Leukaemia, said: “Securing the support of a global brand like New Balance is testament to the growing reputation that the charity has developed in the UK and will go a long way in enabling us to recruit even more runners to help us reach our fundraising target.”

The BUPA Great Birmingham Run is Cure Leukaemia’s biggest fundraising initiatives in 2013, a year which also sees the charity celebrate its tenth anniversary. Cure Leukaemia is supporting runners by paying registration fees, providing all runners with training advice and running packs. 

If you are interested in running the BUPA Great Birmingham Run for Team Cure Leukaemia there is still time to sign up before the September 9th deadline, visit or call 0121 236 9202.

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'We must stop luck being the deciding factor.'

20 year old leukaemia patient Jaymz Goodman.
'We must stop luck being the deciding factor.'

20 year old leukaemia patient Jaymz Goodman.