Following a nail-biting public vote, Brindleyplace has announced Cure Leukaemia as their new charity partner for the coveted, annual Dragonboat Festival in 2015 and 2016. The charity could be set to receive over £100,000 in fundraising over the next two years as a result of the new partnership which will be used to help fund vital specialist research nurses at the Centre for Clinical Haematology in the Queen Elizabeth Hospital, Birmingham and across the Midlands.
Every year, 30,000 people are diagnosed with blood cancer in the United Kingdom and Birmingham is best placed to find a cure for this terrible disease. The Centre for Clinical Haematology is a leading centre of excellence for the treatment of blood cancer in the UK. In voting for Cure Leukaemia, the people of Brindleyplace will be supporting this Centre’s work and funding specialist research nurses in Birmingham at the Dragonboat festival over the next two years.
With the help of festival sponsor, Deutsche Bank, Brindleyplace had the difficult task of shortlisting 19 charities down to just three, who would each be named a ‘Brindleyplace Official Charity Partner’ for 2015 and 2016.
For their last challenge in the shortlisting process, the three successful charities; Heart Research UK, Cure Leukaemia and WellChild, were invited to attend the Brindleyplace Christmas Party on Friday 12th December to vie for the votes of staff and visitors who would determine which charity was awarded 1st place and subsequently all the fundraising from the festival.
Each of the charities pulled out all the stops to impress the voters including Cure Leukaemia offering photo opportunities with Michelin starred chef and Cure Leukaemia Trustee Glynn Purnell, former Aston Villa and England footballer Lee Hendrie and Birmingham Bears Ian Westwood and Rikki Clarke with the Natwest T20 Blast trophy. Heart Research UK offered a fun round with ‘Kash the Flash Gill’ Birmingham`s 4 times World Kick Boxing Champion and WellChild inviting visitors to take part in a rowing competition courtesy of Bannatyne's Gym but it was Cure Leukaemia who won the hearts of the Brindleyplace community and took the prestigious top spot.
As a Brindleyplace Official Charity Partner, Heart Research UK and WellChild will still receive dedicated support from Brindleyplace over the next 2 years, including use of the popular space which attracts over 4,000,000 visitors a year for their own fundraising activity.
Over 700 people attended the public vote, held in Central Square between 11am – 2pm, which also featured live festive music, street entertainment and free mince pies provided by Brindleyplace for all who attended.
Kate Fittall, Destination Marketing Manager at Brindleyplace said,
“We were astounded by the number of applications we received and would like to take the opportunity to thank each of the charities who entered. The quality was exceptionally high which made our job even harder! There has always been a real sense of community here at Brindleyplace and it was amazing to see so many of our tenants and regular visitors come out to attend our Christmas party and make their vote count.
All 3 charities did a fantastic job at showcasing what they each stand for and we are very much looking forward to working closer with them all over the next two years, in particular Cure Leukaemia at the next Dragonboat festival in 2015."
James McLaughlin, Chief Executive of Cure Leukaemia said,
“We would like to thank everyone who came out and voted for us – the Dragonboat festival has raised an incredible amount of money in the last 2 years for HelpHarryHelpOthers and we will certainly do our very best to help Brindleyplace & Deutsche Bank try to exceed their target again next year with the help of all the staff and visitors at Brindleyplace and beyond!
The funds raised from this partnership will go directly into helping save lives right here in our great city of Birmingham.”
The 2015 Dragonboat festival will take place at Brindleyplace on Saturday 30th May. If you would like to pre-register your interest to be one of the 20 teams, please email: firstname.lastname@example.org
For more information about events taking place at Brindleyplace, visit www.brindleyplace.com
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