Wattbike announced as sponsor for Le Tour - One Day Ahead

1st December 2014

Wattbike, the innovative and award winning training bike manufacturer, has been announced as the first official sponsor of Le Tour – One Day Ahead.

Geoff Thomas put through his paces at Wattbike HQ in Evesham

The premium charity cycling event, featuring former England footballer and leukaemia survivor Geoff Thomas, will see Geoff and twenty cyclists completing the Tour de France 2015 route just one day ahead of the professional peloton. The challenge marks ten years since Geoff first completed the Tour de France route in 2005, just months after going into remission from leukaemia. Together, the group will aim to raise £1 million for Cure Leukaemia.

As part of the agreement, Wattbike will provide the latest model training bike to each of the riders as they sign up to the challenge. This will ensure they are in the best possible shape come next summer to take on this monumental challenge. In addition Wattbike’s renowned sports science team will conduct individual assessments of each rider at the start of their training, and then create personal tailored training plans for each rider. The riders will also enjoy expert guidance from Wattbike’s world-renowned in house sports science expert Eddie Fletcher during their training.


Geoff Thomas had his initial assessment at Wattbike’s Science Lab in Evesham last week and said,


“I am delighted that Wattbike is supporting Le Tour – One Day Ahead.


They have quickly established themselves as the best training bike on the market and I’m confident the equipment and expertise they are offering will prove vital for all the riders on the team.


I know from the experience of riding the Tour before how crucial a good training plan can be, so I am very grateful for Wattbike’s support.”


John Wilson, Marketing Director and Co-founder, Wattbike, said:


“We are so excited to be working on this fantastic project. We’re confident we can make a significant difference to each rider’s training so that they’re in the best possible place to complete their challenge.”

In 2003 Geoff was diagnosed with chronic myeloid leukaemia and was given less than three months to live. Following treatment from Cure Leukaemia Co-founder Professor Charlie Craddock, including a bone marrow transplant from his sister, Geoff has been in remission since January 2005.

The initial assessment that Geoff undertook last week left him in no doubt of the challenge in store for him and the riders over the coming months.



Geoff said,


“The test last week showed that there is a lot of work to do!


But this is exactly why Wattbike are onboard, to provide the expertise and equipment which will get us into the kind of shape which will see us right through to Paris.”


Geoff is inviting riders to apply to be part of his peloton of just twenty riders who will join him for the once-in-a-lifetime opportunity to experience life as a pro-cyclist, with full rolling road closures and support crew and vehicles, one day ahead of the actual Tour de France.

Entries for Le Tour – One Day Ahead are now open and to register for one of the final 15 places, or to find out more, visit: www.beforethetour.com

To enter London 2 Paris: Inspiring the Revolution, visit: www.L2Prevolution.com


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