A Birmingham-based Outdoor Media specialist has announced it is to donate premium advertising airtime to support its new official charity partner Cure Leukaemia. It will boost their ‘Birmingham, let’s cure leukaemia’ campaign, which aims to help the second city find a cure for all blood cancers within 30 years.
Elonex Outdoor Media is to broadcast campaign messages from the Birmingham-based blood cancer charity on its network of outdoor digital screens across the West Midlands in a bid to help towards their goal. The large format LED roadside screens combined deliver in excess of 31 million audience advert impacts every fortnight.
Helping to increase exposure of the vital work undertaken by the charity, the messages will be seen at key locations throughout the region, and commenced in July with an advert encouraging participation in this year’s Bupa Great Birmingham Run.
The first advert featured 18-year-old Brooke Evans from Redditch who has acute lymphoblastic leukaemia. Brooke is receiving support and treatment for her disease as part of a clinical trial which is delivered through the clinical trials unit at the Centre for Clinical Haematology at the Queen Elizabeth Hospital. She said, “there are more people in the same position as me and we need to make sure they have access to these treatments.” The advert was visible from the M6 at Junction 9 where Elonex Outdoor Media's Midlands Gateway LED screen is positioned. The screen delivers 20 million audience advert impacts every fortnight.
The aim of the ‘Let’s’ campaign is to encourage the West Midlands region to come together in support of a local charity that directly helps save lives and makes a significant international impact in the fight against blood cancer.
Cure Leukaemia is keen to highlight all the various ways people can help raise funds whether that be by running in the BUPA Great Birmingham Run, holding a local fundraising function or giving a regular donation to the cause. The charity would like the whole region to recognise and be proud of the work Cure Leukaemia do and what they can help the charity achieve in the future.
Fundraising for Cure Leukaemia will allow Cure Leukaemia’s co-founder Professor Charlie Craddock to recruit additional specialist research nurses giving patients access to these pioneering drugs and treatments directly helping save lives.
Pharmaceutical companies are currently creating new, potentially lifesaving drugs at a faster rate than they can be tested and unless more specialist nurses are funded, patients will die without accessing the new drugs.
Commenting on the news, Adam Stockton, VP of Development at Elonex Outdoor Media, said:
“We are delighted to be teaming up with Cure Leukaemia and it’s a real privilege to become the charity’s official digital media partner. The work Cure Leukaemia carry out is vital to those with blood cancers in our region and I would urge as many other Birmingham-based businesses as possible to support their fundraising efforts.
“We really admire the spirit and passion of what the charity is trying to achieve and hope the exposure we can provide will go a long way in helping to make their campaign a success.
“The network of digital screens we have across the West Midlands provides the perfect platform for Cure Leukaemia to get across its aims, and we know the messages will stand out and really make people take notice”
James McLaughlin Chief Executive of Cure Leukaemia added:
“The amazing work Professor Craddock and his clinical team are doing is something the region should not only be aware of but also very proud. Birmingham has a unique and genuine opportunity to help find a cure for this terrible disease and we know that with the support of Elonex Outdoor Media that message can be broadcast across the whole region.
There are so many ways the public can help Cure Leukaemia and the eye-catching ‘Let’s campaign will be instrumental in sending our message out to the West Midlands.”
In addition to the advertising airtime Elonex Outdoor Media is providing, the digital specialists are also due to support Cure Leukaemia further at fundraising events with sponsorship and the supply of promotional digital equipment; and aim to use their sponsorship deal with fellow Cure Leukaemia charity partners Warwickshire County Cricket Club to gain further exposure for the charity.
If you or your business are interested in becoming a Cure Leukaemia charity partner please email our Head of Corporate Partnerships Jackie Kelly on firstname.lastname@example.org or call
0121 236 9202 today.
Elonex also provided two forty foot LED advertising boards for the Club Legends Cup indoor football tournament in aid of Cure Leukaemia. Here is a video from the day: