Headline sponsors return for 2020 London 2 Paris

Cure Leukaemia are delighted to announce that the four headline sponsors for this year’s London to Paris bike ride are all returning for 2020.

Culture Recruitment, protein supplement whey’d, Rudell the Jewellers and architectural design company Honky have all signed up to each sponsor a day of the hugely popular event, taking place from June 4-7 2020.

As with this year, riders will have a different cycling jersey for each day, sporting the names of the headline sponsors, along with other associate sponsors who can also now sign up to have a presence on the kit.

“We all enjoyed a fantastic experience at L2P this year, with people with vastly different cycling abilities coming together to complete a really significant challenge with a great camaraderie and sense of togetherness,” says Cure Leukaemia CEO, James McLaughlin.


“This also extended to all of our sponsors, with many of them not only providing corporate support but also getting involved and making the most of such a memorable event.


“I would like to thank all of our headline sponsors who are already on board for next year, all of whom will have representation on the ride.


“That level of support, along with the individual fundraising from all those taking part, means we can continue to help more and more patients both now and in the future as Cure Leukaemia becomes a national charity in 2020.”

Day One

Day one sponsor for next year will again be whey’d, the supplement of choice for Watford’s former England goalkeeper and Cure Leukaemia patron Ben Foster, who is set to take part in L2P next year, just as he did in 2015.

“We’re honoured to be Day 1 sponsor for the second year running for Cure Leukaemia’s L2P 2020 ride,” said whey’d founder, Adam French.


“The work that Cure Leukaemia are doing is transforming lives, so it was never a question that we’d be joining again and helping out the cyclists at the end of each day with some recovery shakes.


“We’re so excited that even I have signed up to ride next year!”

Day Two

Day two’s cycling will be sponsored by Rudell the Jewellers, long-standing supporters of Cure Leukaemia, who have retail outlets in both Harborne and Wolverhampton.

Jon Weston, Managing Director at Rudell’s, said: “We are proud to have worked with and supported Cure Leukaemia on many different fundraising initiatives since the charity was formed.


“Jason Spencer, our Harborne Store Manager, has taken part in the London to Paris ride previously, and is planning to do so again in 2020.


“We were delighted to sponsor Day Two of this year’s event and are really looking forward to getting involved again next year.


“A lot of our employees and customers are aware of the fantastic work of Cure Leukaemia, and I am sure they will be keen to support Jason with his fundraising ahead of taking to the saddle next June.”

Day Three

Day three’s sponsor is Honky, an award-winning interior design consultancy based in London.

Chris Dezille, founder of the award-winning consultancy, took part in this year’s London to Paris.

He says: “London to Paris is such an important event for Cure Leukaemia, with so many people getting on their bikes to support a charity which improves the chances of leukaemia patients, and, in so many cases, saves lives.


“I first took part in the event in 2018, and enjoyed it so much, that I had to come back and give it another go this year.


“All of us at Honky were delighted to sponsor day three of the event, from Abbeville to Beauvais, and it was great to see our name on the cycling jerseys of so many fantastic people who were taking on the challenge.


“Being one of the main sponsors for next year’s event was something we were always keen to do, and I for one am really looking forward to getting back in the saddle for London to Paris, 2020!”

Day Four

Culture Recruitment, who also had representatives taking part in this year’s event for the first time, are sponsoring day four again as the cyclists head into Paris at the end of a memorable four days.

Laurence Sidwell, co-founder and director of Culture, said: “My fellow Culture directors Jamie (Wills) and Leanne (Perry) joined me on this year’s London to Paris, and it’s fair to say that we were all cycling novices.


“But that really didn’t matter, as the event proved that it really is open to anyone, of all ages and ability, coming together and going through the pain barrier for such a fantastic cause.


“It was an awesome four days, meeting so many new people alongside raising money and enjoying that achievement of cycling into Paris after covering 300 miles in four days.


“We at Culture were delighted to sponsor Day Four of the event, as well as the physios and masseurs from Roadside Therapy, and had no hesitation in agreeing to get involved again for 2020, when we are also hoping to provide more riders to enjoy this fantastic experience.”

Feedback from this year’s ride has been extremely positive, with 100% of those who completed a post-event survey say they would recommend Cure Leukaemia’s London to Paris to friends and family.

There was also an 100% ‘excellent’ approval rating for the support team of crew, mechanics and physios, whilst 85% rated the final night in Paris as ‘excellent’ and the remaining 15% as ‘good’.

Anyone interested in taking part in next year’s L2P for Cure Leukaemia can click HERE for details.

Anyone interested in discussing one of the remaining sponsorship opportunities should email Jackie@cureleukaemia.co.uk

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"By backing Cure Leukaemia you will be making a direct impact; helping hundreds of thousands of people live a better life and avoid unnecessary suffering and death."

George Freeman MP
"By backing Cure Leukaemia you will be making a direct impact; helping hundreds of thousands of people live a better life and avoid unnecessary suffering and death."

George Freeman MP