Elonex Outdoor Media is lighting up the world of Digital advertising and the Birmingham-based Outdoor Media specialist has announced it is to donate premium advertising airtime to support its new official charity partner Cure Leukaemia. It is a major boost for the ‘Birmingham, let’s cure leukaemia’ campaign, which aims to help the second city find a cure for all blood cancers within 30 years.
Elonex Outdoor Media is to broadcast campaign messages for Cure Leukaemia, including upcoming events, on its network of outdoor digital screens across the West Midlands in a bid to help towards their goal. The large format LED roadside screens combined deliver in excess of 31 million audience advert impacts every fortnight.
Commenting on the news, Adam Stockton, VP of Development at Elonex Outdoor Media, said:
“We are delighted to be teaming up with Cure Leukaemia and it’s a real privilege to become the charity’s official digital media partner. The work Cure Leukaemia carry out is vital to those with blood cancers in our region and I would urge as many other Birmingham-based businesses as possible to support their fundraising efforts."